The Claude Playbook
Eight chapters on getting real work out of Claude, in the order that actually makes sense to learn them.
Most guides to AI tools teach you features. This one teaches a sequence, because the order matters more than the feature list.
Almost everyone starts in the same place: open a chat, type a request, get something bland back, conclude the tool is overrated. The problem is rarely the model. It is that a blank chat knows nothing about you, your clients, your standards or how you write, and you are asking it to produce senior work with none of that.
So the sequence below starts with making the tool yours, then teaches the one prompting idea worth learning, then makes that context permanent, then reframes how you build anything substantial. Only after that does it get into connectors, skills, scheduled runs and browser work. Those last four are genuinely powerful and almost useless if you skip the first four.
Each chapter ends with one thing to try on real work. Not an exercise. Something you were going to do anyway, done differently.
The examples are drawn from media and marketing, because that is the work I do. The method transfers to any knowledge work where the output is a document, a plan or a decision.